Some are as simple as a selfie video, asking fans for feedback on a newly made track. 1 hit, вЂњabcdefu,вЂќ started as an acoustic performance video that took off online before the singleвЂ™s official release.

1 debut with вЂњFirst Class.вЂќ Each of those established artists teased the songs on TikTok first, as did newcomer GAYLE, whose unlikely Hot 100 No. The Billboard HotВ 100 contains ample proof of the methodвЂ™s success: SZA earned her first solo topВ 10 debut with her 2021 single вЂњI Hate U,вЂќ and Charlie Puth peaked at No.В 27 with вЂњLight SwitchвЂќ earlier this year, as did Jack HarlowвЂ™s first No. What started as a low-cost method for unsigned talents to casually test audience reaction and build up streaming service pre-saves to their songs is now the norm for even household names hoping to break their next hit before committing to a release date on streaming platforms like Spotify and Apple Music. And not everyone thinks itвЂ™s good business. Artists have previewed unreleased songs at live performances and with radio stations for decades, but thanks to the rise of TikTok and a handful of successful DIY social media campaigns - Lil NasВ XвЂ™s heavily teased and memed efforts for вЂњOld Town RoadвЂќ on Twitter and Triller is an early example - the practice has become de rigueur for artists.

Tik tok song promotion